Mortgage Alliance shows 41% boost

Hollie Shaw, Financial Post  Published: Friday, April 03, 2009

 The Mortgage Alliance has scored a hit with a new nationwide radio campaign despite a downturn in the wider Canadian real estate market. In the first 10 days of the campaign, which began last month, traffic to the Mortgage Alliance Web site spiked 41% from the same period last year. The radio creative encouraged listeners to visit rightmortgage.ca. "Denneboom Media's smart and meticulous media planning and negotiating, combined with breakthrough creative, has helped put Mortgage Alliance top of mind with consumers during this all-important spring sales period," said Louie Bettio, marketing director of Mortgage Alliance. With 1,600 consultants across the country, Mortgage Alliance is Canada's largest network of franchised and independent mortgage brokers.

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